Holiday Inn’s New Design Is Targeted To Millennials

It seems that every hotel brand is targeting millennials, which I suppose makes sense, given that millennials are becoming increasingly significant to large hospitality companies. In recent years, we have seen hotel brands bending over backwards to provide millennials with what they think they want. Entire brands have been launched with the goal of appealing to the “millennial mindset.” Starwood has Aloft and W, as its upscale version of Aloft. Hilton has introduced Tru, with similar features as Aloft. Marriott made news by deciding to remove desks from many of its properties as Marriott did not think millennials wanted desks, preferring to work from the common lobby space, or perhaps in bed.

Posted in IHG