It seems that every hotel brand is targeting millennials, which I suppose makes sense, given that millennials are becoming increasingly significant to large hospitality companies. In recent years, we have seen hotel brands bending over backwards to provide millennials with what they think they want. Entire brands have been launched with the goal of appealing to the “millennial mindset.” Starwood has Aloft and W, as its upscale version of Aloft. Hilton has introduced Tru, with similar features as Aloft. Marriott made news by deciding to remove desks from many of its properties as Marriott did not think millennials wanted desks, preferring to work from the common lobby space, or perhaps in bed.
IHG has released its new “Point Break” hotels which will be available for booking on Monday (24 April). With this promotion, you can book hotels for just 5,000 points each. You will not find a better promotion with IHG, though admittedly, many of these hotels are not exactly the most desirable. Do not expect to Read more about IHG Points Break Hotels[…]